ACG National Capital
Football fans, rejoice! Dennis Greene, President of Business Operations for the Washington Redskins, will be the guest of honor at this month’s meeting, taking place on November 15.
Following a season in which the team earned the 2012 NFC East title thanks in part to a number of highly marketable young players, Forbes named the Redskins the third-most valuable franchise in the National Football League with a current value of $1.7 billion and an operating income of $104.3 million. According to Forbes’ latest rankings, the Redskins are one of only five American franchises represented among the eight most valuable sports teams in the world.
The video below features an interview with Redskins owner Daniel Snyder, where he focuses on the importance of branding and marketing in the sports realm:
Dennis Greene joined the Redskins in 2001 as a Senior Vice President of Sales and Marketing. Before joining the Redskins family, Mr. Greene was the head of business units, sales and marketing for a number of Fortune 500 companies and top worldwide consulting and advertising agencies. Some of the companies include Carter Wallace, Schering Plough, Astra Zeneca, Ventiv Health, Snyder Communications, and Havas. He also served as a board member of Dick Clark Productions.
If you missed last month’s meeting featuring Exelis President and CEO David Melcher, you can read our recap by clicking here. For more details about the upcoming monthly meeting, and to register, click HERE